The song 'Baby Shark' has transformed from a simple children's clip into one of the most prominent digital phenomena worldwide, garnering over 14 billion views on YouTube and becoming one of the most-watched videos in the platform's history. Its influence has not been limited to the cultural sphere but has also extended to the economic domain. The shares of the song's production company, Pinkfong, surged by 62% on their first day of trading, reflecting the power of this phenomenon and its ability to turn a simple children's content into a globally impactful project.Shares of the South Korean company Pinkfong, the creator of the 'Baby Shark' song, jumped 62% on their debut day of trading, fueled by strong demand for the limited initial public offering (IPO).The 'Baby Shark' song has amassed over 16 billion views, making it the most-watched video on YouTube. The deal was so popular that investors offered to purchase more than 600 times the number of shares sold.The company was founded in 2010 by Kim Min-seok and Son Dong-woon, and Bloomberg estimates the family's wealth at the time of the IPO to be approximately 246 billion won ($169 million).A significant portion of the family's wealth tied to the 'Baby Shark' song belongs to Kim; his personal fortune is estimated at around 97.3 billion won ($66.4 million), reflecting his 18% stake in Pinkfong prior to the IPO. Thanks to the unprecedented success of the song, Pinkfong's shares began trading on the South Korean KOSDAQ, a market for smaller companies, on Tuesday.
