SEOUL, South Korea. - LG Electronics announced an organizational restructuring and the appointment of its new Chief Executive Officer (CEO), effective December 1, 2025.
LyU Jae-cheol, who successfully led the LG Home Appliance Solution (HS) company, will assume the top position with the mission to strengthen the fundamental competitiveness of core businesses and expand the company's growth potential.
LyU Jae-cheol, the New Leadership at LG Mr. LyU, who joined Goldstar (now LG Electronics) in 1989, brings deep technical experience, having devoted nearly half of his career to Research and Development (R&D) in home appliances. Since 2021, he has led the H&A company (now HS), driving sustainable growth that positioned LG as the number one home appliance brand globally.
As CEO, Mr. LyU will focus on applying the leadership DNA from the home appliance division—based on differentiated customer value—to the entire organization. His strategy will prioritize the performance of main businesses, growth in non-hardware and D2C-related B2B areas, and the exploration of new business domains.
As part of the changes, the company promoted Eun Seok-hyun, director of Vehicle Solution (VS), and James Lee, director of Eco Solution (ES), to the rank of president to accelerate the growth of B2B pillars for vehicle and heating, ventilation, and air conditioning (HVAC) solutions.
Led by Senior Vice President Cho Jung-bum, the AX Center will drive the adoption of Artificial Intelligence (AI) across the company.
All appointments and structural changes will take effect on December 1, 2025, with promotions effective from January 1, 2026.
Quote: "Under his leadership at HS, the foundation was laid for sustainable growth through the expansion of B2B operations, subscription-based and direct-to-consumer (D2C) business models, and strengthening the leadership of flagship products."
Transition and Key Promotions William Cho will step down after four years at the helm, during which he laid a solid foundation for sustainable growth.
